Craft

Craft’s platform helps companies and government agencies illuminate their global supply chain through its comprehensive data fabric and advanced risk mitigation engine. The platform provides 360-degree visibility to quickly explore and evaluate supplier networks, AI-driven insights to detect and mitigate disruptions, and collaborative tools to optimize supply chain strategies.

While I only had the opportunity to work at Craft for 7 months before an unfortunate company layoff, I was able to revitalize their brand presence through explorative content and streamline their production through resourceful organization with current and cutting-edge tools.  

Our target industries were the Federal Government, financial services, manufacturing, technology, and supply chain.

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Craft Blog
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Craft LinkedIn

Notable Achievements

  • Launched “expert perspective” program, interviewing top minds in the supply chain (CPO of Colgate, VP Alliances at Salesforce) to create engaging articles and video-centric social posts that drastically increased brand awareness while capitalizing on complimentary networks.
    • Look for “Expert Perspectives” on the Craft blog
  • Revitalized social media accounts. Increased LinkedIn engagement rate from 3.7% to 9%, reactions from under 30 to over 400/week, clicks from under 200 to over 800/week, and impressions from 5K to 23K/week.
  • Produced biweekly “Risk Savvy Report” using Craft’s own complex platform to generate comprehensive insight into the health and trends of the global supply chain, with accompanying articles, social posts, and newsletters to build a stronger pipeline.
  • Produced video treatments from existing company content and ongoing webinars to efficiently boost engagement and modernize Craft’s brand. Established methods for producing future video content to scale with the company.
  • Supported public relations, human resources, and all company initiatives in internal and external communication and amplification of company resources, news, productions, etc. Streamlined all Marketing programs via Asana, Notion, and supporting tools to promote agile execution.
  • Leveraged AI to generate 25+ articles covering supply chain regulation compliance to boost Craft’s SEO.
    • Look for “Regulatory & Compliance” on the Craft blog

People Data Labs

People Data Labs is a cutting-edge B2B data provider with over 3 billion accurate records, positioned as the “single source of truth” for data-driven businesses.

I managed content production as we established PDL in various industries as the leading provider for people and company data.

Our target industries included HRTech, FinTech, Sales and Marketing, Fraud and Identity, and Investment.

PDL Webinars
PDL Blog
PDL Videos

Notable Achievements

  • Broke record for most monthly inbound pipeline ARR created at $6M in Q1 2023 compared to $1M in 2020
  • Increased blog traffic by 300%+
  • Launched successful webinar program with average live registrants ~ 200 people per webinar and steady flow of on-demand viewers
  • Curated brand voice and improved SEO via blog
  • Produced explainer videos for various products, writing scripts and aiding in storyboarding
  • Produced a high variety of other engaging content covering data and technology (particularly in the DaaS space), including social posts, collateral, ads, sound design, music, case studies, website copy, and more

Vantiq

Vantiq is a no-code/low-code B2B Application-Platform-as-a-Service (aPaaS/SaaS) for rapidly building real-time, event-driven applications that help save lives and the environment.

I, alongside Vantiq’s CMO, launched and scaled Vantiq’s entire marketing and operations function, which involved everything from content production to event management.

Our target industries included energy and utilities, telecom, connected retail, smart buildings, and telecom. 

Vantiq Blog
Vantiq Videos
Vantiq Webinars

Notable Achievements

  • Produced partner-focused content involving custom-tailored interviews with Vantiq partners from a wide range of industries, including artificial intelligence, energy, renewables & environment, application development, and more, fostering mutually beneficial engagements that consistently translated into revenue growth for both companies.
  • Managed production of webinars (increased avg. attendance by 50%) 
  • Orchestrated field marketing initiatives: events (domestic and international), direct mailers, merchandise, and brand advertising
  • Created a smart office, “Project Q”, and produced promotional content to announce the successful feat
  • Produced and edited web series and podcast “The Real-Time Enterprise” under VANTIQ’s media channel “VANTIQ TV”
  • Managed web publishing (content and design)
  • Adapted marketing strategy in the midst of COVID-19

Houzz

Houzz is the leading home remodeling and design platform, offering comprehensive solutions for over 65 million homeowners and professionals alike.

I assisted Houzz in scaling its sales department in Nashville, TN, and in nurturing its rapidly growing user base of home professionals and home renovation enthusiasts

Notable Achievements

  • Created custom profiles on the Houzz platform for established home professionals
  • Engaged new customers to a subscription-based advertising program by crafting consultations to fit their unique business goals
  • Fostered relationships with multi-million dollar business owners across the country
  • Managed a portfolio of high-profile clients using Houzz Pro and complimentary Houzz services
  • Consistently exceeded monthly sales quota

Belmont University High Adventure

Belmont University is one of United States’ top colleges for liberal arts and science.

I helped Belmont University enrich its fitness and recreation department, and improved its community around high adventure activities. 

Notable Achievements

  • Founded Outdoor and Recreation Club that had over 100 members join its first year
  • Planned and guided high-adventure excursions in the South Eastern United States
  • Hosted and instructed events at Belmont’s rock climbing wall

Hummingbird Productions

Hummingbird Productions is one of the longest standing advertising production companies in the world.

I helped Hummingbird Productions further establish themselves and expand their expertise into film, coining the term “fusic” (film + music).

See website

Notable Achievements

  • Edited footage in to-be-released Cuba documentary 
  • Developed business with music supervisors, ad agencies, and other production companies to recruit and coordinate
    entertainment projects
  • Organized Nashville-wide 40th anniversary event

Leftfield Pictures

Leftfield Pictures (now part of ITV America) is an unscripted content powerhouse with hundreds of hours of premium cutting-edge and innovative programming, airing on various major networks, OTT, and theatrical platforms.

I helped Leftfield Pictures expand into their Los Angeles office from their headquarters in New York with the former producers of Deadliest Catch and Hoarders.

Notable Achievements

  • Wrote and pitched new show concepts
  • Researched talent, developed assets, and assisted in production
  • Aided film operations as a production assistants (PA) on set

More About Me

I am a seasoned multimedia creator with 9+ years of production & marketing industry expertise, driving revenue for a variety of fast-growing companies in competitive markets. 

I am passionate about music, writing, technology, film production, gaming, and nature conservation. 

My adaptable leadership and change management skills, cultivated through high adventure activities and achieving the rank of Eagle Scout, bolster my versatile professional profile and curiosity for improvement. 

I am always venturing to broaden my passions and interests.

Contact Me

chrisespositocreates@gmail.com

901-288-9483

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